Salon Visionary Director

Cheri's love for people and passion for the hair industry have been the guiding stars of her career. As a co-founder of Profiles Styling Salon since 1997, Cheri's journey in hairstyling began back in 1985. Ever the avid learner, she stays ahead of the curve by diving into the latest trends through in-salon classes and exclusive sessions at the renowned Wella studio in NYC. She’s also proudly certified in Bellami Hair extensions. Cheri’s dedication to her craft is matched only by her infectious enthusiasm.

Cheri is passionate about providing haircuts tailored to each client's unique hair texture, density, and growth pattern. She loves transforming hair with expert color and highlighting techniques, bringing out the best in each client. Her latest technique involves adding natural highlights that beautifully blend with gray, helping clients embrace their natural look while feeling youthful and vibrant. Whether you're looking for a bold new hue or subtle, natural highlights, she has the skills and creativity to make your vision a reality. She also goes the extra mile to show her clients the professional products, tools, and techniques she uses to achieve the perfect finish.  

Cheri's true driving force is her passion for the salon industry and the amazing people in it. As an owner, she's devoted to creating a salon where her staff loves to work—a supportive, respectful environment where they can thrive and grow. Cheri knows that this business is deeply personal, involving intimate interactions with clients and a profound understanding of their personal style, self-image, and comfort level. Her dedication to learning from her team, having them embrace each other’s diverse talents and experiences ensures that every client receives top-quality services in a comfortable, welcoming atmosphere.  

Cheri has been happily married to her husband since 1990. Together, they've raised two wonderful children who are now married and have children of their own. Cheri absolutely cherishes being called GiGi by her granddaughters. She and her husband share a love for pickleball, music, and Italy. They also enjoy spending a month in St. Augustine, Florida, where they relax on the beaches, immerse themselves in the rich history, and listen to live musicians creating lasting memories.

Cheri co-founded Profiles Styling Salon to create a welcoming space for personalized, cutting-edge hair services. Her expertise in tailored haircuts, custom hair color, and innovative highlighting techniques ensures you leave looking and feeling your best. Step into Cheri's chair and discover why her clients can't help but keep coming back!

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